The development and digitation of this font results from a fundamental typographic interest in the arbitrariness of written representations of language, including letter formats. We know that spoken language is represented by sounds that are generally non-onomatopoeic (Onomatopoeia is the formation of a word from a sound associated with what is named: Sizzle, cuckoo, pluck, etc.), and that letters used in the Latin, Greek, Cyrillic, Arabic, and, of course, Hebrew alphabets originate with meaningful symbols (fish, spoon, mouth, etc.). Yet in time, these symbols went through numerous changes, slowly dissolving the link between the symbol (signifier) and original meaning (signified). 

We wanted to imagine a world where writing had remained entirely static, and demonstrate this using letter types such as Helvetica or Narkis Block. What sort of flow, rhythm and readability would such a font, going back to the very origin of letters, have? Could sense and internal typographic coherence between the letters be achieved, and to what extent? Then, we looked at several letters through the lens of classic Hebrew fonts: Hadassah, Frank-Rühl and David, which bear a memory of the original calligraphic movement of writing.
There is a little typographer hidden in each and every one of us, however deep. We hope that this project will help you find them in yourselves.